Place cobs in a large baking pan (6 fit comfortably in a 9 x 13). Spread coconut oil lightly on top of each corn cob, if using. Sprinkle on smoked paprika, cumin, pink salt, and black pepper; add water to bottom of baking pan to prevent sticking and help steam the corn (approx ½ inch water).
Cover with foil and bake at 400° for 15 minutes. Uncover, turn the cobs, and repeat sprinkle of herbs only. Cover again and bake an additional 15 minutes, until corn is tender.
Uncover pan and sprinkle corn with fresh cilantro. May also add a squeeze of lime if desired. Enjoy!